A Permalink is the permanent and unique URL address of a web page or online content. The term means "permalink" and refers to a URL that provides direct, unchanging and permanent access to a piece of content on the internet. Each permalink is usually designed to reflect the location and sometimes the title of the content.

In WordPress, a permalink is the permanent, immutable URL address of a web page. This creates a unique link for each post, page or piece of content, allowing users and search engines to easily find and access content. WordPress offers customizable permalink settings to create SEO-friendly URL structures so that addresses are clearer and perform better in search engine results. For example, you can use a URL structure that includes the post name.