Marketplace integration is the process by which a business technically connects its e-commerce system with various online marketplaces (e.g. Amazon, eBay, Alibaba). Through this integration, businesses can upload products, update stock status, track orders and manage customer data directly from their websites or internal management systems to these marketplaces.

The main purpose of marketplace integration is to manage different sales channels through one centralized system and automate transactions. This increases business efficiency, reduces the error rate and facilitates multi-channel management. Integration is usually carried out using an API (Application Programming Interface), making data flow automatic and continuous.

This integration is especially critical for e-commerce businesses that have a presence on multiple online marketplaces and manage large amounts of inventory. Marketplace integration enables businesses to reach large customer bases and optimize their online sales.