The most important feature of a multilingual e-commerce site is that it makes it easy to reach a large number of potential customers in a cost-effective way.

In this digital age, the effectiveness of your e-commerce site in attracting potential customers is more important than ever. More and more customers are using your website as the first point of contact with your business. That's why it's so important to get it right, not only to secure a sale, but also when it comes to building a long-lasting relationship with your customers and developing a high level of engagement. 

Of course, websites should have an attractive and user-friendly design. However, it is also necessary to follow changing customer demands. Recently, increasing personalized marketing has also been reflected in e-commerce sites.

Tabii ki kişiselleştirmeyi düşündüğümüzde, kişiye özel ürün önerileri, hedefli reklamlar ve bunun gibi şeyler düşünebiliriz. Bununla birlikte, kişiselleştirmeyi düşündüğümüzde genellikle gözden kaçan ancak kritik bir husus, web site dildir. Web sitenizin ve içeriğinin ziyaretçilerin anlayabileceği bir dilde olması çok önemlidir. Çünkü özellikle müşterilerin %88’inin kötü bir deneyimden sonra sitenize geri dönmeyeceği yapılan araştırmalar sonucu bulunmuştur.

A multilingual e-commerce site plays an important role in giving you a competitive advantage and transforming your business. In this article, I will explain exactly how a multilingual e-commerce site can benefit your business. 

What are the benefits of a multilingual e-commerce site?

1. Reaching a wider audience 

Above all, a multilingual website will help you expand your reach and communicate with a much wider audience. Internet users only %25’inin anadili İngilizcedir. Geriye kalan %75’e çok dilli bir yapı ile ulaşabilirsiniz. Böylece satışlarınızı ve kârınızı artırma şansı yakalamış olacaksınız.

2. Creating a Competitive Advantage

More than ever, businesses need to differentiate themselves to gain an advantage over their competitors. 

There has been a global recession and a general reduction in spending due to the pandemic. In order to survive, medium and small businesses in particular need to innovate to gain a competitive advantage.

A multilingual e-commerce sitewill help you increase cross-border e-commerce sales, which can be important as we move towards an increasingly e-commerce-driven retail environment. 

3. International Search Engine Optimization

For those unfamiliar with SEO, a company's online success depends on its ability to rank high on search engine results pages (SERPs). The higher your website pages rank on search engine pages, the more likely consumers are to see them. Your top ranking has an impact on your sales and profits. 

How do you rank high on these search engine results pages when trying to attract foreign customers searching in different languages? 

Önemli olan yalnızca sitenizin içeriğini çevirmek değil, aynı zamanda SERP’lerde dizine eklenmesini sağlamaktır, yani hepsini uluslararası SEO için optimize etmelisiniz. Buna meta veriler de dahil olmak üzere sitenizin %100’ünün çevrilmesi dahildir. Ayrıca, dile özgü alt etki alanları veya alt dizinleri olan benzersiz URL’lere sahip olmayı da gerektirir. Tüm bunlar yapıldıktan sonra, e-ticaret siteniz arama motoru botları için kolayca taranabilecek şekilde yapılandırılacak ve sonuç sayfalarında daha üst sıralarda yer alacaktır! WordPress altyapısına sahipseniz bu adımları çok kolay bir şekilde WPML plugin and you can use the WPML language forwarding plugin.

How Can I Make My WordPress Site Multilingual?

WordPress infrastructure has a very important role in the developing e-commerce and marketplace ecosystem. According to many infrastructures, WordPress is number 1 in terms of frequency of use. Therefore, you can make many improvements very easily. So how do you make your site multilingual when you use WordPress infrastructure?

What is a WPML Plugin?

WPMLis a plugin developed for WordPress. In short WPMLallows WordPress to run multilingually.

WPML allows authors to write and translate content in different languages. It also includes advanced features for translation management and an interface for professional content translation.

WPML requires no technical or programming skills. Site administrators can make and set up their sites multilingual without any coding. WPML includes an API for integration with other plugins and translation systems. This way developers can easily use WPML and make their products multilingual.

What is WPML Language Forwarding Plugin?

This product has been discontinued.

Nowadays, second entries and exits to websites are quite high. Because people don't want to waste time with a page in a language they don't understand. This is where our plugin comes in.

WPML Language Redirection Plugin is a plugin that determines the language in which people from different countries will see the site when they first enter the site. If you care about automating the display of your site in the language your customers understand, you are in the right place!

And how does he do it?

Using the translations previously defined by the site owner, it automatically detects which country the site is accessed from by IP address and displays the page set by the site owner. While doing this WPML ' in the movie.

Features of WPML Language Forwarding Plugin

• Redirection can be done for all languages supported by WPML
• The average target audience is high as it enables the construction of a national site
• Since people visiting your site view the site in their own language, the split-second entry-exit rate is low, which increases the efficiency rate