Since its launch in 2003, WordPress has never stopped growing. In fact, the web is now % We can say it dominates 34%.

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WordPress 5.3 (released on November 12, 2019) has already been downloaded 8,088, 611 times!

So what are the reasons behind the popularity of WordPress?

There are many. But the most important feature that will stand out for you as a marketer:

WordPress is the best CMS for SEO.

Here are 10 reasons why this is the case.

1. WordPress Focuses on User Experience

WordPress plugins and themes are designed to make websites professional, user-friendly and engaging.

Conclusion.

Visitors enjoy the experience they get on a WordPress site.

Longer duration stay and reduce the overall bounce rate of the site .

This is great news for you if you want to improve your site's SEO ranking. Google rewards websites that provide a great user experience and makes your site stand out.

2. WordPress Allows You to Create Engaging Permalinks

In WordPress, it is very easy to edit your website's permalink.

If you want to learn more about WordPress permalinks What are WordPress Permalinks? you can read our article.

Instead of having a URL full of unreadable characters, you get a more readable and understandable url structure:

The beauty of being able to edit your article's permalink is that you can add your keyword to the URL.

This means that your permalink not only looks nice and informative, it can also help your search rankings.

3. WordPress Makes Metadata Easy to Manage

SEO titles and meta improve the way search engines interpret the relevance of your site.

Meta information helps search engine crawlers understand what your web pages are about.

When you add relevant keywords to your metadata, your site is more likely to rank for those keywords.

When you use WordPress, you can get a plugin like Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.

Don't think it's just Yoast WordPress Seo plugin, this is just one example. If you want to check out other WordPress Seo Plugins WordPress SEO Plugins  you can read our article.

4. Optimize Images for SEO with WordPress

Images are very important for your blog posts. One or two used in a timely manner will break your blog into interesting, readable sections.

3 Steps to Optimize your images for SEO with WordPress:

• WordPress allows you to create alt tags for each different image you use. This means you can add your keywords as image descriptions that will be noticed by search engine crawlers.
• With WordPress, you can use a plugin that automatically generates alt tags for your images.
• You can resize your images so that they don't slow down the loading speed of your page.

5. WordPress Sites Are Fast and Do Not Disturb Visitors

WordPress Page speed is a Google ranking factor in mobile search. So if your site is slow, not only will it frustrate users, it will drag you down in Google's SERPs.

The good thing is that WordPress offers many plugins that you can easily skip these steps.

For example, ShortPixel Image Optimizer, compresses your PDF documents and images to reduce your site load time.

Another amazing plugin for site speed optimization WPOptimize. That's it. WordPress plugin caches your site, cleans your database and compresses your images for faster loading.

6. WordPress is Optimized for Mobile Users

 

Mobile usage has grown rapidly in the last few years. This from BroadbandSearch to the chart Take a look.

As you can see, mobile traffic has increased by % 222 in five years!

If you are a marketer trying to gain traction online, this means optimizing your website for mobile use. to be that means that you have to.

The great news is that if you're already using WordPress to power your site, you don't need to do anything extra to make your website accessible on mobile devices.

If you are still on the fence about using WordPress 15 Reasons to Use WordPress you can read our article.

Why? Many WordPress themes are coded in a way that is optimized for mobile users.

7. WordPress Helps You Integrate Social Media

Social media is huge today and is one of the best platforms to market your brand.

What this means for you as a marketer is that you need to use social media to go hand in hand with your online marketing campaign.

And WordPress exists to help you do that 🙂 .

In WordPress, you can create customized social media buttons for your blog, making it easy for readers to share your content.

You can add a social media feed to your site.

You can even automate your social media campaigns!

8. WordPress Has Great Plugins Made Specifically for SEO

When you use WordPress, it will be easier for you to target the first pages in search results. All you need is the right plugins set up.

The 3 plugins used within the WordPress SEO plan that we recommend for you:

Yoast SEO

Yoast SEO is a user-friendly WordPress SEO plugin that has been downloaded millions of times around the world and has taken the user experience to new heights.

So how can Yoast WordPress SEO help you?

• It helps you optimize the content you write with your focus keyword.
• It helps you create readable content for both humans and search engine spiders.
• Provides SEO title and meta description template.

Yoast SEO also offers Premium users full support when needed.

Google XML Sitemaps

Creating complex XML sitemaps with this plugin is not only practical but also short. XML maps make the structure of your site easy for search engine bots to understand.

Also, every time you publish a post, this plugin "notifies" search engines of your new content.

 

9. WordPress is Flexible

You already know how easy it is to integrate WordPress with Google Analytics and Yoast.

But they're not the only software tools you can use seamlessly with WordPress.

Here are the others:

• ConvertKit (for email campaigns, landing pages and forms).
• Sucuri (one of the best software for security).
• G Suite (for your documents, spreadsheets and emails).
• With these software tools that work seamlessly with your site, you can increase engagement to further improve your SEO rankings.
  

  10. WordPress Has SEO Friendly Themes

  Keywords and meta information are not the only components that search engine bots examine for relevance.

  Another very important thing they look for is good web page design.

  When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.

  Simply choose an SEO-friendly theme and you're on your way to attracting those spiders to your site!

  Dominate SERPs with WordPress

  Finding the best CMS for SEO is not difficult.

  With WordPress, you have a platform full of SEO-friendly themes, plugins and tools.